Sustainable Industries Advisory Team

Jan Larsen
Sector Expert and Team Leader – Sustainable Industries Advisory
Consulate General of Denmark in Hamburg
+49 40 4140 0529 // [email protected]

Jan Larsen has been working as a Sector Expert at the Consulate General of Denmark in Hamburg since 2015, after four years of experience at the Embassy in Berlin. Jan has a technical education and 13 years of technical experience as well as 22 years of sales and management experience. Jan is Project Manager on the Sustainable Industries Advisory that works with energy efficiency in the industrial sector. Besides SIA Jan also advises and collaborate with single companies. During his career, Jan has gained great understanding of trade between Denmark and Germany, and is using his export experience in his daily work.

Expertise
Industry
Projekt Management, Market Penetration, CRM, Sales, Management 

Education
Mechanical Engineering, Danfoss and Sønderborg Tekniske Skole
Merkonom, Vejen Handelsskole

Mai-Britt Nielsen
Commercial Advisor – Sustainable Industries Advisory
Consulate General of Denmark in Hamburg
+49 40 4140 0537 // [email protected]

Mai-Britt is SIA's Commercial Advisor. With her many years of sales experience, she maintains dialogue and contact with SIA partners and relevant stakeholders. She has been working in the field of German-Danish public relations for 14 years and has a deep knowledge and insights on the bilateral relationship.

Gustav Arnt Juul
Commercial Advisor – Sustainable Industries Advisory
Consulate General of Denmark in Hamburg
+49 40 4140 0547 // [email protected]

Gustav is SIA's Commercial Advisor. Fluent in Danish, English, and German, Gustav has a robust background in marketing, branding, translation, and strategic communication. He is currently focused on the Sustainable Industry Advisory, which promotes Danish sustainable technologies in the German food and beverage sectors, with an emphasis on energy efficiency and water optimization.