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Health Team


Hans Peter Kay
Head of Trade Department & DACH Coordinator
Embassy of Denmark in Berlin
+49 30 5050 2100 // hankay@um.dk

Hans Peter Kay is an experienced commercially oriented diplomat, having served in the Trade Council, Danish Ministry of Foreign Affairs since 2002. Hans Peter is specialized within export & investment promotion and government & public affairs. Through his work in the Foreign Service, Hans Peter has worked in various field with internationalisation, especially Health, market entry as well as investment promotion. Prior to Germany Hans Peter has been commercial director in Invest in Denmark and posted as Head of Trade in Japan and Slovenia.
Hans Peter is overall responsible for the engagement within health, food and market entry and has long experience in
consulting Danish companies on regulatory and public
affairs as well as market entry strategy.



International strategy & Business Development, Market Entry, Government Public Affairs. 
Works mainly within: Public Sector, Health, Digitization, Transport & Infrastructure, Food & Agriculture

MA in Strategy, Organisation and Management, Copenhagen Business School
BA in Internalisation and Language, Japanese, Copenhagen Business School


Judith Niehaus
Senior Commercial Advisor – Health
Consulate General of Denmark in Munich
+49 89 5458 5413 // judnie@um.dk

Judith joined The Trade Council in 2001 and has been working with Health Care since 2006. Judith has gathered extensive experience with comprehensive projects for global Danish companies with specific focus on public affairs activities. Further main areas of Judith are Hospital & Elder Care and the Digital Transformation of healthcare.


German health care system, government relations management, hospital & elder care.

MA in Scandinavian Literature, University of Münster (2001) and Studies in Business Economics, Open University of Hagen (2005)


Ingela Aliwell
Commercial Advisor – Health
Embassy of Denmark in Berlin
+49 30 5050 2210 // ingali@um.dk

Ingela Aliwell is working as an Academic Officer at The Trade Council in the Healthcare sector. She joined the team in the beginning of 2019 and is responsible for Global Public Affairs. Ingela has a particular interest in IT, most recently working with Fujitsu in Germany. For 3 years she worked with Copenhagen University on the digitalisation of the Science Faculty’s curriculum.

International Business, Project Management, Fundraising, Public Affairs
MSc International Business and Emerging Markets, The University of Edinburgh
BA International Business Communication and International Marketing, Copenhagen Business

  Olaf Meyer
Commercial Advisor – Health 
Embassy of Denmark in Berlin
+49 305050 2110 // olamey@um.dk 

Olaf joined the Trade Council in March 2021. He has experience from various industries (e.g. fashion, new economy, electronic payment), mainly in the position of marketing and sales. Since 2007, he has worked within the healthcare sector for a consultancy, which supports medical device manufacturer to certify and to register their products in specific reimbursement systems. He is instrumental in communicating requirements of the German healthcare market and developing market entry strategies within the sector.


German healthcare system, hospital & eldercare, product-registration & certification, reimbursement systems for homecare-products, market entry

Diplom-Kaufmann; FU Berlin (German business administration degree, similar to MBA)

Medizinprodukteberater („Medical Device Advisor“)