Food and Agriculture Team
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Tanja Asmussen Based in Berlin Tanja is responsible for the agriculture and food sector team in the DACH-region. With more than 25 years of experience working for Denmark and Danish companies in Germany, she advises small and big food companies in the fields of strategy, sales, marketing and business development, primary on the German market. She has a wide network of key contacts in food companies, business organisations and official authorities. The current project portfolio consists of advising new companies to define the right focus for a market entry and support already established companies to spot new opportunities and challenge current strategies. |
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Hannah Rieck As a Market Entry Advisor at The Trade Council in Berlin, Hannah is assisting Danish companies with export activities in the DACH-region. Hannah is working across sectors and advises companies with their market access and growth. With her strong understanding of the German market, Hannah can help create the right go-to market strategy for Danish companies. Besides the collaboration with Danish companies, Hannah works together with German service providers to establish a network with stakeholders from different areas. |
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| Expertise Market research, Strategic communication, Stakeholder management, Business communication, Intercultural communication |
Education Master of Arts – MA, International Business Communication & German Business Language (cand.ling.merc). Aarhus University. BA International Business Communication and Strategic Communication. Aarhus University. |
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Astrid Rindom Nielsen Astrid joined the Trade Council at the Embassy in Berlin in May 2025. She is a commercial advisor in the two teams Agriculture & Food and Market Entry. Here Astrid assists Danish businesses in establishing and growing their presence in Germany. With a background in political science and experience from a Danish tech-start up, Astrid brings deep insights into political structures, strong analytical skills and a clear understanding of the challenges companies face when expanding into new markets – along with solid commercial expertise. |
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| Expertise Market research, Strategic communication, Stakeholder management, Government Relations |
Education M.Sc. in Political Science, Aarhus University |
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